what we can do for you
The Green Marker
writing + editing
Understory Creatives provides creative writing and editing services to a variety of clients from Christian publishing houses to nonprofits to fortune 500 corporations. Our creative writing and editing services include:
books | ebooks | curriculum
Understory is experienced in book development, from the concept phase to the writing and creation of the final product. Our services include substantive editing (in-depth editing), copy editing, and proofreading. Our book projects include nonfiction, children’s fiction, adult fiction, theology, Christian devotionals, and more.
web | digital | online
Our online content writing services include SEO writing, web content writing, ghostblogging, copywriting, and feature writing (article writing).
The Magic Hand
business + nonprofit
Understory is, you could say, nonprofit-friendly. We love passionate, wild-eyed nonprofits full of fire and vision. We’re particularly fond of nonprofits that are child-friendly, ecofriendly, and Jesus-friendly. Our services for businesses and nonprofits include:
Annual fund development plans
Blogging + social media management
Email campaigns, enewsletters
Website content, SEO writing
branding + design
Understory Creatives believes that branding and design for nonprofits and the Christian market should be awesome. We like to think that we’re doing our small part in upping the ante, or, as we like to say here, upsourcing (elevating, beautifying, and raising the proverbial bar) in branding and design for nonprofits and the Christian market. Our branding and design services include:
Brand development, brand strategy
Social media management
the creative process
1 | Listening
Our creative process includes first and foremost listening to our clients. What do you want to create? What final product do you want to hold in your hands or view on your mobile phone or tablet?
2 | Defining
Next, we spend time clearly defining three things:
- The Scope of Work also known as “the SOW” (not to be confused with an adult female swine)
- The project deliverables
- The deadlines (which we lovingly refer to as “the deads”)
This phase involves mutual agreements so that we can all start off on the same page, knowing where we’re going and how we’re going to get there.
3 | Creating
Next, we begin the creative process. (Ta-dah!) Understory starts creating your deliverables for you and delivering them to you in manageable pieces. We like to avoid “the overwhelm” -- that feeling that comes upon us when facing a mountain-sized project. At this point, you’ll provide us with invaluable feedback in the form of your thoughts, opinions, etcetera. Is Understory headed in the right direction? Is this deliverable what you envisioned? We highly value our clients’ honest feedback. Have no fear in speaking your mind here.
4 | Revising
Depending on your deliverables, the revision process can go through one to three phases until a beautiful, finished product is created. In this phase, we persevere, and quite patiently.
Understory Creatives is a member of the Editorial Freelancers Association. We use their standards, rates, and best practices as guidelines for our services and fees. We do give nonprofit organizations special consideration when determining pricing.
"Whenever we have a need for clear and creative writing, whether it's a film proposal, synopsis or general content, we always contact Janay first. Her ability to concisely and beautifully capture the essence of our projects is a huge asset. Because of her skills, we have been able to effectively communicate our vision to our donors and customers. We consider her a valuable member of our team and an integral part of our success."
— Dave Mahanes, Co-Founder + President, Deidox Films
“Janay is a remarkably talented person. She is very smart, a gifted editor, and thinks ahead on projects. We've worked together on many projects and will continue to do so on many more.”
— Chris Hudson, Owner, Hudson Bibles
"Janay is bright, intuitive, empathetic, and articulate. I have worked with her as the subject of a feature and as a writer of features as well. Through this process we have become friends. I recommend her highly."
— Lauralee Farrer, Senior Editor, Fuller Theological Seminary
“Janay and I worked together on several writing projects for Pioneers. Janay once told me that for her, writing is like breathing, it just comes naturally. It is true. Janay is a beautiful, articulate writer. Janay is also a proficient editor. I would send Janay my work for editing and what she sent back was a beautiful masterpiece.”
– Tami Snowden, RedCard Director + Advocate for Children in Crisis, Pioneers
“Janay was great at any writing task we handed her. She has fantastic organizational skills and her grant writing incorporates critical thinking and program development insight. In one of the projects we hired her for, she was able to track program management and progress.”
– Yvette-Janine Pardo, Owner, Assist Management Consulting
© 2014 Janay Garrick